Is Hut Group's vaulting ambition a leap too far in cutthroat online market?

The e-commerce retailer is looking for £920m and a huge valuation from its stock market debut – but there are reasons to be waryWe are invited to view the imminent arrival on the London stock market of The Hut Group, a Manchester-based e-commerce retailer, as an uplifting story of smart technology, clever marketing and endless growth. Here’s a company that dodges Amazon’s thunderbolts and attracts some of the world’s biggest consumer companies – the likes of N