Is Footasylum becoming an entertainment brand?

Founded by David Makin in 2005 and joined by John Wardle in 2008 – the original co-founders of JD Sports – Footasylum has since become an established UK sportswear retailer.
In its Introduction to Footasylum report, the retailer said it was “trend-leading” and had a “strong understanding of the core 16-24 year old customer base”.
Arguably, Footasylum’s understanding of fashion-conscious consumers is evident through its Youtube channel, which posts weekl