Is Amazon close to knocking over the Big 4 grocers?

Three weeks ago, the UK’s grocery sector was taken by surprise when online giant Amazon revealed plans to offer free grocery deliveries to Prime members across the UK by the end of the year.
The Big 4 grocers, Tesco, Sainsbury’s Asda and Morrisons, currently do not offer free delivery on online orders, and in some ways, Amazon’s announcement threatens their efforts to profit from the pandemic-induced boom in online shopping.
Amazon said customers can buy cheese, baked goo