Interview: Pinterest MD on turning home trends into reality with its Primark collab

Primark has long been a leader in providing affordable, on-trend home décor, but its latest collaboration with Pinterest brings a new level of innovation.
By tapping into Pinterest’s real-time trend data, the high street retailer has launched three new collections—Cosy Cottage, Minamaluxe, and Dainty Décor— inspired by trending homeware searches on the platform.These collections can now be found more than 100 stores, as well as across 70 store windows, with Pinter