Interview: How B&Q owner Kingfisher aims to become a retail media powerhouse

B&Q and Screwfix owner Kingfisher is looking to shape up how its brand partners connect with customers.
In its quest, the home improvement giant has joined Currys, Tesco and Selfridges with the launch of a retail media proposition.
Retail media, where retailers leverage their own digital and physical spaces to promote products, is not a new concept in itself. But it’s an area that has grown exponentially in recent years – a channel that Tesco believes will be “bigger than T