Interview: Gymshark’s GM on its global growth and why it has no ‘big competitors’

Since its inception in 2012, Gymshark has redefined the gymwear industry, rapidly evolving from a startup to a global fitness powerhouse with an unwavering focus on community and innovation.
As the brand prepares to unveil its third permanent London store this weekend in Westfield London, Retail Gazette sits down with Adidas Veteran Hannah Mercer, Gymshark’s first-ever general manager of wholesale and retail, to discuss her vision for the company’s global domination.Gymshark Westfie