International Women’s Day: How can retailers avoid tokenism?

When a new study by the UN Development Programme discovered that nine out of 10 people globally are still biased against women, marking International Women’s Day (IWD) this year on March 8 became even more important.
With the likes of #MeToo and Time’s Up movements showing the effectiveness and viability of social activism, it’s no surprise that retailers are presenting IWD campaigns to demonstrate an awareness. But this raises one question: how tokenistic are these gestures?
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