Indie Corner: Oyuna

Oyuna founded her eponymous brand in 2002 with a vision to give cashmere a new modern shape and presentation that “was non existent at the time.” Like a precious fibre, Oyuna herself has roots in Mongolia and the business was an opportunity for her to pay homage to both.
Eighteen years after her business began production, Oyuna’s collections are now stocked in leading stores around the world, as well as sold on its direct-to-consumer ecommerce site. But as an independent retai