In pictures: Birkenstock opens King’s Road store

Birkenstock has opened the doors to its fourth London store on the King’s Road in Chelsea, are part of its strategy to bolster its direct-to-consumer business.The store, which reflects the footwear giant’s “unwavering commitment to premium craftsmanship, heritage, and innovation – empowering people to ‘walk as nature intended’” also intends to “connection with the local community while bringing its signature footbed experience directly to consumers