Ikea eyes second-hand expansion across Europe as it scales up trial

Ikea plans expand its second-hand marketplace after successful pilots in Oslo and Madrid.
Speaking to the Financial Times, Jesper Brodein, CEO of Ikea’s largest franchisee Ingka said its trial of the DIY retailer’s Preowned service has been extended nationwide across Norway and Spain, and will run until August.
Brodin said: “We have decided to expand it from Madrid to Spain, and from Oslo to Norway. In a couple of years, we want to scale it up to all markets in Europe.”
T