Ikea boss says “online saved us” during lockdown as it continues ecommerce push

Ikea’s chief executive said that “online saved us” this year during the coronavirus crisis, as three quarters of stores were shut for over six months.
Jesper Brodin, head of Ikea’s largest franchise operator Ingka Group, said that ecommerce sales prevented the retailer from reporting a “record loss” this year.
In the 12 months to August 30, the Swedish furniture giant reportedly saw online sales jump 45 per cent, representing 18 per cent of total sales for the