Iceland to partner with Mumsnet on new children’s range

Iceland Foods and parenting website Mumsnet are to roll out a range of children’s products as part of a new collaboration.
According to The Grocer, Mumsnet CEO Justine Roberts and brand partnerships manager Sarah Murray-Muncila met with some of the frozen food retailer’s innovation team last week.
While it is understood that any physical items won’t reach stores until early 2025, Mumsnet told the publication that the brand was “working on something truly special&rdqu