Iceland to double presence in forecourts with EG On the Move

Iceland is set to double its forecourt presence in the sector via a new tie up with forecourt operator EG On the Move.
The frozen food specialist will increase its forecourt offering from 11 to 21 sites during the coming months, with a dedicated Iceland frozen food range to be implemented in 10 EG On the Move sites.
The partnership will initially launch in two stores opening on 17 April, in Barnstaple and Rotherham. These will house prominent Iceland branding on both fascias and in-store di