Iceland ‘shocked and deeply disappointed’ over World Cup store rebrand spat

Iceland has said it was left “shocked and deeply disappointed” after receiving a cease-and-desist warning from the Football Association over its World Cup marketing campaign.
The frozen food specialist temporarily renamed three stores “England” ahead of the national team’s semi-final against Argentina.
The campaign saw Iceland change the signage at its branches in Washington, Chingford and Stourbridge, which are associated with England players Jordan Pickford, Harry