Iceland predicts ‘transformative growth’ for frozen food this year

Iceland is forecasting that 2025 will be the year frozen food sees “transformative growth” in the UK, as British shoppers are expected to follow the trend set by their American counterparts.
Frozen food sales in the US surged by 54% towards the end of 2024, and the frozen food specialist’s chief commercial officer Paul Dhaliwal believes the UK will mirror this shift, driven by rising costs and the increasing demand for sustainable and cost-effective grocery options.
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