Iceland launches digital screens in stores amid retail media push

Iceland is preparing to introduce thousands of digital screens across its store estate as part of a major push into retail media.
The frozen food specialist has promoted category trading manager Adam Smith to head of retail media, who will head up the retailer’s first dedicated in-house team, The Grocer reported.
The department will be responsible for all elements of the retailer’s retail media, including screens, online advertising and traditional PoS across Iceland and Food Warehou