Iceland eyes same-day delivery with Swift trademark registration

Iceland is thought to be lining up plans to offer a same-day delivery service for its groceries, according to a new trademark registration reported by Retail Week.
The frozen food specialist has registered the trademark Swift with the Intellectual Property Office (IPO), and is thought to be launching a rapid grocery delivery service to rival Ocado, Amazon, and the UK’s Big Four grocers.
In its application to register the trademark, Iceland said ‘Swift’ would relate to &ldq