Iceland bolsters retail media with ‘UK first’ sensor technology

Iceland Foods is rolling out “UK first” sensor-based technology throughout its retail media network, as it seeks to bolster its in-store advertising.
Iceland Retail Media, operated through Iceland and The Food Warehouse, has partnered with software development firm Stratacache to provide in-store digital signage and analytic sensor technology across 766 locations.
The initiative makes Iceland and The Food Warehouse the first European retailer to use Stratacache’s Walkbase solut