Hummel hopes to boost circular economy with new recycling programme

// Sportswear brand Hummel is encouraging its customers to recycle more in an e-commerce partnership
// The Danish company’s boss has described it is an “important step forward” but noted that recycling comes with “significant challenges”Danish sportswear brand Hummel has launched a new recycling initiative which aims to incentivise customers to “renew their used clothing and make a positive impact on the environment”.
The programme is part of the brand&