Hugo Boss cuts outlook for 2026

Hugo Boss has reduced its outlook for 2026 as part of its strategic overhaul.
The fashion retailer, which recently saw profit and sales decline in its third quarter, forecast that its EBIT would drop to between £263.8m (€300m) and £307.7m (€350m) in 2026.
The forecast placed it below its FY 2025 outlook of between £334.1m (€380m) and £386.8m (€440m) issued in November.
The brand’s update strategy moved on from its Claim 5 strategy launched i