How will the Ocado deal pan out for M&S?

After nearly two decades, Ocado is set to part ways with upmarket grocer Waitrose to commence a long-awaited partnership with Marks and Spencer.
The partnership, which starts at the beginning of September, will see M&S take its first significant step in offering home delivery for its food and grocery business while also having access to Ocado’s technology and delivery logistics.
To mark its farewell, Waitrose launched a social media marketing campaign earlier this month to raise aware