How Westfield is ‘at the forefront’ of the experiential retail shift

Retail destinations are evolving far from being transactional to become much more experiential spaces.
Westfield is a business that claims to be “at the forefront of this shift,” as it reshapes “the role of the modern retail destination through cultural programming, live experiences and sustainability-led initiatives”. 
Notably, the company recently hosted its Westfield ReLoved festival at Stratford City in partnership with homelessness charity Shelter, which brought