How Tesco plans to retain its crown as price wars ramp up

Competition in the grocery sector is heating up as Tesco revealed it was lowering its profit guidance for the year ahead to give it the “firepower” it needs to respond to increased market pressures.
The supermarket giant shaved as much as £4m off its expectations for the forthcoming year as chief executive Ken Murphy looks to safeguard the grocer’s market share of 28.5% – its highest level since 2016.
“In the last few months, we have seen a further increa