17-05-2023 16:00 via retailgazette.co.uk

How Authentic Brands Group transforms brands with “broken business models”

// Ted Baker owner Authentic Brands Group’s EMEA president spills on the US giant’s acquisition and transformation strategy
// ABG said it elevates new additions by “tapping into each of the brand’s rich histories and timeless appeal”Authentic Brands Group president for EMEA & India Henry Stupp has described the US group’s playbook when it comes to acquiring new and sometimes non-fully functional brands, which he said “separates us from other people
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