How Asos plans to bring itself ‘back into fashion’ – and will it work?

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss.
Despite the eye-watering losses, he remains upbeat and says that the retailer has made “good progress” and, after spending most of the year cost-cutting and driving efficiencies, it is “ending the year smaller, but inherently a more profitable business