Holland & Barrett expands wellness services with FitTech start-up Avie acquisition

// Holland & Barrett acquires FitTech start-up Avie
// The retailer will integrate the technology to create personalised wellness solutionsHolland & Barrett has acquired fitness technology firm Avie as part of its strategy to extend its services beyond retail.
The health and wellness retailer will use Avie’s technology to create personalised wellness solutions for customers.
As part of the deal, founders Charlie Leggate and Kit Logan will join the retailer’s wellness fut