HMV names new commercial and marketing execs

HMV has made some changers to its senior leadership team, promoting David Athey to the role of commercial director and expanding Kate Longbottom’s marketing responsibilities.
Athey, a veteran of the chain with 35 years of experience, steps into the new role after previously serving as head of music and technology.
As commercial director, Athey will oversee all commercial aspects of HMV’s operations, including the development of its European offerings and strengthening supplier relati