Has Amazon Fresh chosen the prime moment to take on UK supermarkets?

Despite the surge in online grocery shopping Amazon still faces an uphill struggle for market share. It may be easier to just buy a supermarketSupermarkets have been waiting several years for Amazon to make its next move in the UK’s near-£200bn food retail market and it came this week when the American company revealed plans to expand its online grocery service Amazon Fresh.Amazon has already won over millions of Britons with the rapid-fire delivery of books, toys and household essen