Harvey Nichols revamps loyalty scheme amid wider transformation

Harvey Nichols is overhauling its loyalty programme as “part of its ongoing transformation”, to introduce a new visual identity, revised tier structure and greater rewards.
Launching in late January 2026, the updated scheme has been redesigned to reflect changing customer shopping habits.
Following feedback, Harvey Nichols said it will replace selectable rewards with fixed benefits at each tier, “designed to deliver a clearer and more consistent experience.” Related Story