Happy holidays for retailers but a loyal customer is the gift that keeps giving

Two surveys are predicting a bumper season for sales but the wise merchant will also be looking beyond the short termFor many retailers, holiday sales can amount to as much as 30% of annual profits, which means that having a good holiday season can make or break a merchant’s year. So for all those merchants hoping for a profitable year, I’ve got some good news: whether you sell your goods from a brick-and-mortar store or online, it looks like this holiday season is going to be not ju