H&M unveils new campaign for Solar Club collaboration

H&M MOVE and H&M Home unveiled a new campaign for its collaboration with with Solar Club, a French creative community.
It was shot in Marseille region of France shows offline moments such as swimming in the sea and meals at sunset.
The lifestyle collection was inspired by “movement and connection” and features swimwear, running wear, oversized tees, beach textiles and tableware. It combines “sun-washed tones with deeper shades”.
The collection is available from Ju