28-03-2024 09:27 via retailgazette.co.uk

H&M postpones some spring/summer campaigns due to Red Sea crisis

H&M has pushed back some of its spring/summer campaigns due to the shipping delays caused by the ongoing conflict in the Red Sea.
The Swedish fashion giant’s chief executive Daniel Ervér told Reuters the extent of the delay would differ from country to country but could be postponed by around two weeks for some markets.
“We have made some short-term adaptation on the starting date and the launch date of campaigns,” he said, adding the impact on what is available to c
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