H&M lifts profits despite slower sales growth

Swedish fashion brand H&M has reported a strong rise in profits in 2025, driven by tighter cost control and better stock management, even as sales growth remained modest across its global estate.
For the full year to 30 November 2025, the business recorded operating profit rose to about £1.38bn (SEK 18.4bn), compared with £1.30bn (SEK 17.3bn) a year earlier, while profit after tax increased to approximately £905m (SEK 12.1bn).
The group posted net sales of around &poun