H&M admits it needs to fix inconsistent sizing after returns fee backlash

H&M has admitted that it needs to improve consistency in its sizing after receiving backlash from customers over its returns fee for online returns.
Chief executive Helena Helmersson acknowledged the issue, telling the BBC: “There’s always improvement to make.”
She said the fashion retailer was taking active steps to make sure that “whatever customers buy, they want to keep”, for example improving its sizing guides for customers.
Helmersson added that the chain