H&M acquires minority stake in Swedish retail technology platform

H&M Group has snapped up a minority stake in a Swedish retail technology platform Voyado.
The fashion giant, which has been a customer of Voyado for several years, called the move a strategic investment as a natural evolution of its partnership with the company which will strengthen collaboration.
The platform aims to drive profitable sales by optimising ecommerce, creating personalised customer experiences and streamlining communication across channels.
Voyado said the move will support its