Gymshark launches community-focused loyalty scheme

Gymshark has launched its first-ever loyalty programme, rewarding customers who interact with the brand.
Shoppers can collect experience points (XP) every time they make a purchase online or complete a training programme through the brand’s workout app.
The scheme has four tiers and users can unlock exclusive rewards such as early access to events, product launches, partnership discounts and vouchers towards a next purchase at every level.
Gymshark chief digital officer Carly Natalizia sai