24-03-2025 08:28 via retailgazette.co.uk

Gymshark hit with $1m lawsuit after severing ties with pro-Israel influencer

Gymshark is facing a $1m (£775,500) lawsuit from American influencer Alix Earle, who claims the British sportswear brand unfairly terminated a sponsorship deal following backlash over her social media posts.
Earle, who boasts seven million TikTok followers and four million on Instagram, alleges that the gymwear giant agreed to pay her $1 million for a series of promotional posts, a photoshoot, and an event appearance.
However, she claims the deal was abruptly scrapped after her pro-Israel
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