Gymshark former CEO: ‘Product in isolation isn’t enough’

Former Gymshark CEO Steve Hewitt has emphasised that while product is crucial, it’s not the sole driver behind the brand’s success.
Speaking at the 2025 Retail Technology Show, Hewitt pointed out that much of the gymwear brand’s success comes from its ability to build a community around their product.
“Product in isolation is not enough. The fitness apparel world is extremely cluttered. And if you look at nutrition, that’s even more congested,” he said.
&ldquo