Guess launches ambitious private island takeover in Zanzibar

Guess has unveiled ‘Guess Island’, a private island takeover off the coast of Zanzibar.
The brand has reportedly transformed selected areas of Bawe Island into a branded destination experience running from May to August 2026.
The activation builds on Guess’ established beach club partnerships in destinations including Ibiza, Mykonos, Taormina, Forte dei Marmi, Turkey and Dubai.
Bawe Island, part of The Cocoon Collection, spans more than 30 hectares and is home to 70 private vil