Greggs taps Nigella Lawson for its first-ever Christmas advert

Greggs has teamed up with celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas advertising campaign.
In the new advert Lawson is seen at home alongside a Christmas tree decorated with Greggs baubles, before describing the “rapturous riot of flavour” of the chain’s “festive bake” pastry.
Before taking a bite, she talks about its “succulent filling, creamy sauce, all wrapped up in the flakiest of flaky pastries, in one or both ha