Greggs pens concession partnership with Asda

// Asda and Greggs team up in shop-in-shop partnership
// The trial phase will see Asda add Greggs counters within its stores, bringing the brand’s range in-store for Asda customers
// Asda will become the first supermarket to open Greggs concessionsCustomers in selected Asda stores will soon be able to pick up food from a Greggs counter in-store as part of a new concession partnership.
As part of the new deal, Greggs will trial shop-in-shops in five Asda stores in Boldon, Corby, Huyton, E