Google launches experimental video shopping platform Shoploop

Google is launching a new experimental interactive video shopping platform Shoploop which can introduce shoppers to new products in under 90 seconds.
Shoploop is designed to combine entertainment and shopping together and was reportedly inspired by how users today use a combination of social media and ecommerce to discover and vet new purchases.Users can scroll through 90-second video clips detailing products, which for now are largely focused on beauty items.
Creators can be followed and their