Gok Wan partners with Pour Moi for lingerie fit campaign

Pour Moi has teamed up with TV presenter and style expert Gok Wan to launch a new campaign aimed at helping women find the right lingerie and swimwear fit.
The lingerie retailer’s ‘Designed to Fit’ campaign will focus on educating shoppers about sizing and fit, while promoting comfort and body confidence across different ages, sizes and shapes.
The initiative comes as Pour Moi claims an estimated 80 per cent of women are wearing the wrong bra size, highlighting what the retaile