George at Asda becomes destination for style and value in new campaign

George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”.
Devised by creative agency Lucky Generals, it is the first time an agency has led creative across both home and fashion.
Titled ‘If you Know, You Know’, the marketing drive will launch across online video, video-on-demand, social media, digital, out-of-home, CRM, retail media and in-store. It is one of the biggest marketing investments the