From CBD to magnesium: What comes next for functional drinks?
Functional drinks are moving into the mainstream, but industry experts say success will depend on supply chains and innovation keeping pace with changing consumer demand.
The UK’s functional drinks market is growing fast, with sales rising 24.5 per cent over the past year. Almost 30 per cent of UK households now buy functional drinks, and the category is worth around £178 million, according to Worldpanel by Numerator.
It is understood that the trend is being driven by consumers looki
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