Freemans scraps catalogue and rebrands as a “digital department store”

// Freemans to rebrand its offering and transform into a “vibrant digital department store”
// Freemans CCO Richard Cristofoli said the new branding will put product at “the heart of the proposition”Freemans has relaunched its offering with a new marketing campaign in an effort to reposition as a “vibrant digital department store”.
The online retailer, owned by Otto, has relaunched the new offering across its website and app, and will be promoted on socia