01-05-2025 08:30 via retailgazette.co.uk

Frasers plots members-only Matches relaunch

Frasers Group is considering relaunching Matches Fashion as an exclusive members’ club almost a year after it put the luxury fashion platform into administration.
The Sports Direct owner, which bought the brand back in a pre-pack deal, has put together proposals to turn the brand into the “Soho House of retail”, The Times reported.
The retail giant acquired the Matches brand and intellectual property out of administration last April for £19m. The pre-pack deal did no
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