02-07-2026 08:50 via retailgazette.co.uk

Frasers Group offloads Sports Direct Malaysia in $150m deal

Frasers Group has agreed to sell its Sports Direct Malaysia business to MAP Active for around $150m (£113m), as it pushes ahead with a partner-led expansion strategy across Southeast Asia.
The retail giant will sell its entire interest in Sports Direct Malaysia to PT MAP Aktif Adiperkasa Tbk, known as MAP Active, which is already one of Frasers’ key strategic partners in the region.
Under the deal, Frasers will enter into a long-term agreement with MAP Active to grow and develop Spor
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