Frasers Group integrates Sports Direct membership into Frasers Plus

Frasers Group has updated its customer loyalty offering, integrating Sports Direct membership into Frasers Plus to create one unified, rewards platform.
Frasers Plus forms the firm’s FCA-regulated credit payment account, which rewards customers every time they shop across the Frasers Group portfolio and its partner retailers. 
With its new integration, which launches in February, Frasers Plus users will gain access to “greater rewards” with “more exclusive benefits a