05-05-2023 09:23 via retailgazette.co.uk

Frasers brings former JD-owned brands under Flannels umbrella

// Frasers Group’s Guilio, Choice and Base Childrenswear brands will be brought under the Flannels umbrella
// The group is rebranding Base Childrenswear to Flannels Junior in the coming monthsGuilio, Choice and Base Childrenswear shops are set to close as Frasers Group brings the brands under its Flannels umbrella.
The group snapped up the three chains and 12 others from JD Sports for £47.5m back in December.
Drapers reported that Choice and Guilio is to be brought under the Fl
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